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The U.S. Multicultural Market is growing rapidly. In fact, one-third of the nation’s population is now “minority.” Verified by a U.S. Census Bureau report in 2006, the nation’s minority population totaled approximately 98 million, or about 33 percent, of the country’s total population of over 300 million.
Hispanics are the largest (42.7 million) and fastest growing minority group, followed by African-Americans (39.7 million) and Asians (14.4 million). Hispanics accounted for almost half (1.3 million, or 49 percent) of the national population growth of 2.8 million between 2004 and 2005.
Updates to the U.S. Census Bureau state that Texas has joined Hawaii, New Mexico and California as “majority-minority” states, in which the combined population of minorities exceeds the majority population. Five states – Maryland, Mississippi, Georgia, New York and Arizona – are next in line with minority populations reaching 40 percent.
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Given the explosive growth of ethnic communities in the U.S., RightMinds has responded by creating a Multicultural Marketing Unit dedicated to helping our clients reach these 98 million Americans through culturally and linguistically appropriate and effective marketing planning and execution.
RightMinds Multicultural Marketing services include the development and implementation of:
- Multicultural marketing strategies to meet your organization’s goals
- Targeted promotions, collateral and direct mail programs to reach specified audiences
- Multicultural Sales and Outreach Strategies
- Community Relations Planning and Events
- Training client front line staff on cultural sensitivity and pertinent issues
- Employee and Vendor Diversity Initiatives
- Strategic partnerships that celebrate and highlight diversity
- Philanthropic partnerships that demonstrate the value of diversity
- Certified Adaptation/Translation of legal, technical, financial and pharmaceutical materials
- Multicultural Internet strategy including website development and promotion
- Management of Multicultural News Bureaus, including Development and Distribution of Press Releases and other media materials, Media Pitching, Media Events, and Measurement
- In-Language Electronic Media Vehicles including Radio News Releases, Video News Releases and Satellite Media Tours
About RightMinds Multicultural Marketing
With more than 16 years of experience, Dan Durazo is considered a pioneer in the field of multicultural marketing. As Director of Public Relations and Multicultural Marketing at RightMinds, Dan offers an understanding of minority marketing needs and the execution skills needed to exceed goals. Through the years he has managed ethnic marketing campaigns for a variety of blue ribbon corporate, non-profit and government clients including Coca-Cola, Honda, Merrill Lynch, Target, Verizon, the U.S. Treasury Department, the Mortgage Bankers Association and many others.
A recognized expert in U.S. Hispanic marketing, Dan established NoticiasWire.com, the first public relations newswire to focus exclusively on U.S. Hispanic media. Dan’s next accomplishment was co-founding TeleNoticias, the first full-service broadcast media and electronic publicity company whose primary focus is the U.S. Hispanic market. Continuing to break ground in Hispanic marketing, he created the Latino Marketing Awards, which recognizes outstanding achievements in Hispanic marketing. Today, he serves as a member of the Hispanic Public Relations Association and the National Association of Hispanic Journalists.
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