Results - RightMinds

S&K Menswear, a 40-year-old mens fashion retailer with 225 stores in 26 states, was looking for a way to give a boost to Father’s Day sales. The company was interested in targeting a fashion-forward, younger target audience that was internet savvy and active in social media.

Solutions

RightMinds developed DancingDaddy.com, a Father's Day themed viral internet campaign

Visitors paste their Dad’s head onto a choice of four poorly dressed dancing bodies and then send the animated e-card as a Father’s Day greeting

The e-card included links to S&K’s internet store and even provided loved ones with the option to send a gift card redeemable in any S&K store or online

Results

More than 5,000 Dancing Daddies were created and sent for Father’s Day

Banner ads created for DancingDaddy.com have a much higher click through rate than any other on-line campaign created to date

The campaign was so successful in generating positive "buzz" about S&K, a Holiday viral campaign is in the works