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PeakLogix came to RightMinds as New Dominion Equipment Company. They had established a successful business and were ready to take the company to the next level, positioning themselves as systems integrators rather than their current position as a specialized product supplier. Research showed that a new, ownable name was needed to distinguish the company from the many other businesses in the region named Dominion. RightMinds was asked to create a new brand that built upon the company's credibility in the marketplace.
Company name research and development
Logo identity and tagline development
Website redesign, reinforcing the new brand identity
Case histories highlighting company strengths
Corporate communications look and feel
New name designed to represent efficiency, effectiveness and innovative thinking
Launch of PeakLogix name and “Think Efficiency” tagline
Dramatic increase in the company's value perception in the marketplace
Transition of the company from equipment supplier to solutions provider
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