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As LandAmerica moved forward, corporate leaders wanted to remind employees that customer service and satisfaction were key. Because each of the over 13,000 employees has a mix of customers and objectives, it was imperative that a strong, inclusive message be transmitted. RightMinds used a fun, interactive way to make it all happen.
Personalized teaser mailing to create excitement for LandAmerica Day III
“Magic Eye” online puzzle
Feedback form for employees to anonymously comment on LandAmerica Day III experience
Manager's guide
Video message from executive leaders
Increased customer service awareness
Understanding of difference between internal and external customers
Generated excitement of being part of a large, dedicated company
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