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With a new Operating Plan and Guiding Principles in place, LandAmerica wanted to spread the message far and wide on an internal scale. Because offices are scattered throughout the U.S., one single message needed to be brought to over 13,000 employees. RightMinds went to work to make LandAmerica Day II a success.
Teaser mailer customized with each employee's name
Wallet card with Operating Plan and Guiding Principles
Web-based interactive quiz with prizes awarded
Desk decoration featuring Operating Plan and Guiding Principles
Manager's guide
Video message from executive leaders
Attention brought to Operating Plan and Guiding Principles throughout company
“Hallway” discussions of principles, imperatives and expansion
Proven alignment of vision for company
Increased goodwill from LandAmerica associates
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