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As one of the nation's leading real estate transaction services providers, LandAmerica has nearly 13,000 employees and 8,000 independent agents spread throughout the U.S. The company's recent growth meant that many were unaware of the LandAmerica vision. RightMinds' task was to launch their new brand, as well as train and mobilize their internal audiences to enthusiastically live the brand.
A special day, known as LandAmerica Day, to bring all employees virtually together
Teaser mailing with puzzle piece that would get buzz started in all 800 local offices
Custom countdown website
Online interactive puzzle
Brand-centric website
Brand book with singular messages
Manager's guide
Video message from executive leaders
A reported 85% response rate, the highest ever for a LandAmerica corporate-wide project
Increased commitment to internal branding due to effectiveness
Significantly increased awareness and understanding of the new brand and company vision
© RightMinds
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