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East West was nationally renowned for creating innovative and desirable new residential communities with the warmth of old-fashioned neighborhoods. Before breaking ground on a new development, East West needed to generate interest by creating an identity for each neighborhood that would set it apart from nearby developments.
Identify the key characteristics that define the differentiating look and feel for each neighborhood or development
Create marketing materials that supported the sales agents
Use radio, television and print campaigns to drive traffic
Support open houses with radio promotions that were included as added value
The campaigns helped solidify East West Partners' reputation for producing quality, family-oriented and unique neighborhoods
Often no ongoing advertising was required after the initial launch phase
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