Results - RightMinds

East West was nationally renowned for creating innovative and desirable new residential communities with the warmth of old-fashioned neighborhoods. Before breaking ground on a new development, East West needed to generate interest by creating an identity for each neighborhood that would set it apart from nearby developments.

Solutions

Identify the key characteristics that define the differentiating look and feel for each neighborhood or development

Create marketing materials that supported the sales agents

Use radio, television and print campaigns to drive traffic

Support open houses with radio promotions that were included as added value

Results

The campaigns helped solidify East West Partners' reputation for producing quality, family-oriented and unique neighborhoods

Often no ongoing advertising was required after the initial launch phase