Results - RightMinds

BCD Travel is the result of a merger of a leading European travel company and BTI in the U.S. Both with international scope, the union created one of the largest business travel firms in the world. The challenge presented by BCD Travel was three-fold—bring the two entities together with a brand architecture that capitalizes on the strengths of both companies, build consensus with international senior management teams in a transitional environment and launch the new brand with compelling print creative worldwide.

Solutions

Brand architecture

Brand personality and essence

Brand launch video

Global advertising campaign

Results

The new brand positioned the combined company as a leader in the global business travel market

Visit our travel and tourism microsite for more examples of our work.