A regional wine with national recognition, Horton Wines is a Virginia vineyard and the foremost producer of Viognier and other Rhone variety wines. When Horton landed a pivotal deal for exclusive product placement at Total Wine & More, the largest independent fine wine retailer in the country, the company decided it needed a new look and feel for its wine in order to better position it against the competition.
Maximize shelf space with six different labels of wine
Eye-catching names and labels for wine
Two approaches for new look—an elegant feel for the varietal wines and a fun feel for the fruit wines
Present a new look that can apply to every consumer's personal attraction to wine
Product sales increased dramatically and flew off the shelf
Customers began to request Horton wine with a particular label
Success of new look and feel helped to solidify relationship with Total Wine & More
This work was created by RightMinds Art Director Art Trotter during previous employment.
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