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The Hard Rock Cafe' chain of theme restaurants serves up typical American food, as well as rock music memorabilia and plenty of Hard Rock-branded merchandise. Its collection of rock 'n' roll memorabilia boasts more than 60,000 items, including clothing, guitars and photos. Hard Rock needed a series of ads that held true to their established brand equities and personality, and were effective communicators across many languages and cultures.
International and local store marketing program, targeting tourists, groups and event planners
Promotional launch of new international stores
Print, outdoor and direct mail advertising
TV spots for local market broadcast and in-store, as well as hotel and resort closed-circuit
The campaigns and promotions were successfully implemented to targeted audiences from Nashville to Singapore
Chain continues to thrive with more than 120 locations in 40 countries
Visit our
food and beverage microsite
for more examples of our work.
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