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The most comprehensive health system in Northern Virginia/Metro D.C., Inova Health System consists of an extensive system of hospitals and other health services. Like many healthcare facilities throughout the United States and especially in the highly competitive Northern Virginia/Metro D.C. region, Inova was in constant need of experienced nurses. RightMinds' task was to catch the attention of this difficult-to-reach audience with a nurse recruitment campaign and new employment brand. The work was so successful, RightMinds developed multiple series of campaigns to build the Inova brand and promote various specialties within the system.
Employment brand for nurses and allied health workers
Direct mail recruitment postcards
Media Placement and Creative: Newspaper, Consumer Magazine, Mallscapes, Internet Advertising
Re-designed and enhanced career pages on Inova's website
A reported 56% increase in nursing applications on Inova's website
A reported 28% increase in overall submissions of online job applications
Positioned Inova as elite employer in healthcare field
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