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More than ever before, America's hottest destinations compete fiercely for convention business. Richmond built a new $170 million convention center with the goal of convincing meeting planners to put Richmond on their A-list of locations to consider. RightMinds developed a campaign that would drive conventions to Richmond, and participants to the conventions.
Drive-to-web promotion package targeted to meeting planners in Metro D.C., mid-Atlantic and Northeast
Attention-grabbing mailer featuring die-cast toy model of silver VW Beetle to be given away at conventions and brochure with personalized URL address
Unique ID in mailer that would lead visitor to one-on-one homepage with a personalized welcome letter
Guide visitors through the process through registration function
Track visitors to capture their interests and potential for a convention
The promotion generated significant buzz in the industry
Travel related media praised the campaign
Three VW bugs were to be given to the lucky winners
Visit our
travel and tourism microsite
for more examples of our work.
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