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RMCVB was looking to measurably increase awareness of the Historic Richmond Region as a tourist destination as well as increase visitor inquiries to the Richmond Metropolitan Convention & Visitors Bureau. So, RightMinds created a card-based marketing program (Richmond Getaways) with incentives that could be redeemed throughout the region, in restaurants, hotels, museums and stores.
“Richmond Region Rewards” (3R) card campaign
Partnership with Richmond.com and Richmond's Retail Merchants Association
Drive-to-web marketing and new 3R website
Creative work strongly featuring the Region's “Easy to Love” brand and 3R Card program
:30 and :60 television spots
Campaign delivered 398 million impressions
Generated 89 thousand total inquiries, up 151% from same period the year before
Unique traffic to the RMCVB websites increased by 19%
Overall return on investment of $50 to $1 based on economic impact of campaign
Visit our
travel and tourism microsite
for more examples of our work.
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