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RightMinds Wins Three Awards for Healthcare Ads
 Richmond, VA (May 2005)–RightMinds has been recognized by two national awards competitions, the Communicator Awards and the Aster Awards, for superiority in print media ad campaigns. The award-winning newspaper and magazine ads were created for Inova Health System, headquartered in Northern Virginia.
RightMinds developed two ad campaigns: one promoting the new Inova Heart & Vascular Institute and the other raising awareness for Inova’s minimally invasive hip replacement surgical procedure. For each series, the RightMinds team crafted ads containing inspirational testimonials told in a first-person voice from patients at Inova Health System about how the exceptional physicians dramatically changed their lives.
Both campaigns won an Award of Distinction in The Communicator Awards. The campaign for the Inova Heart & Vascular Institute won an Award of Merit in The Aster Awards.
“Because we sought out individuals whose lives were significantly impacted by Inova physicians, the ad campaign was instantly credible and compelling,” said Peter Habenicht, Vice President of Account Leadership and Strategy for RightMinds. “Men, women and even a teenager were eager to share their stories about Inova’s medical experts giving them a new lease on life.” Among other things, the ads resulted in increased activity on the Inova website and also hundreds of requests for a DVD about the Inova Heart Institute.
The Communicator Awards recognize outstanding work in the communication field. The Award of Distinction is awarded for projects that surpass industry standards in communicating messages and ideas. Overall, 5,000 entries were judged from throughout the United States and several participating foreign countries for The Communicator Awards 2005 Print Media competition.
The Aster Awards is a niche competition, dedicated solely to judging print and broadcast efforts in the medical marketing field. The Aster Awards program provides national-level recognition for healthcare organizations and advertising agencies who strive for excellence in medical marketing.
Inova Health System is a not-for-profit healthcare system based in Northern Virginia that consists of hospitals and other health services including emergency and urgent care centers, home care, nursing homes, mental health and blood donor services, and wellness classes. Governed by a voluntary board of community members, Inova’s mission is to provide quality care and improve the health of the diverse communities it serves.
About RightMinds
RightMinds is a strategic marketing company that provides planning, development, implementation and management of full-scope branding, marketing, and communications programs for consumer and business-to-business marketers. In addition to being particularly strategic, RightMinds has integrated a team of expert implementers in the disciplines of advertising, marketing, media, public relations and web in order to be able to accomplish any client objective. RightMinds serves a variety of regional and national clients from its Richmond, Virginia headquarters and an office in Atlanta, Ga. Among the agency’s accounts are LandAmerica Financial Group, Inc., Dominion Resources and Genworth Financial.
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