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The Merger of Union Heritage and Financial Savvy
Ullico, Inc., has retained RightMinds to develop a comprehensive brand and integrated plan to position the company for the future. Since 1927, Ullico has been serving organized labor with insurance and financial products that make the union workplace more competitive. The assignment is part of a long-range plan that includes product development and relationship management efforts.
RightMinds will be overseeing internal and external research initiatives that will guide the repositioning of the Ullico brand. The effort will include the development of brand architecture, brand standards and a brand platform that will allow each division of the company to market itself more effectively while contributing to the awareness and perception of the company as a whole.
As an insurance and financial services holding company, Ullico does business through several subsidiaries that operate somewhat independently. RightMinds will be developing an enterprise-level solution that will make each division’s marketing efforts more effective and working with the company and subsidiaries to implement the plan.
RightMinds provides marketing consulting, solutions, and infrastructure to extend marketing operations and empower brands.
About RightMinds
RightMinds is a strategic marketing company that provides planning, development, implementation and management of full-scope branding, marketing, and communications programs for consumer and business-to-business marketers. In addition to being particularly strategic, RightMinds has integrated a team of expert implementers in the disciplines of advertising, marketing, media, public relations and web in order to be able to accomplish any client objective. RightMinds serves a variety of regional and national clients from its Richmond, Virginia headquarters and an office in Atlanta, Ga. Among the agency’s accounts are LandAmerica Financial Group, Inc., Dominion Resources and Genworth Financial.
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