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Father’s Day Gets Funky with S&K Menswear’s Dancing Daddy
DancingDaddy.com makes shopping for Father’s Day a little funnier
Richmond, VA (May 2008) – Father’s Day will never be the same now that loved ones everywhere have the power to paste Dad’s head onto a dancing body and then laugh hysterically while Dad shakes his groove thing. The Father’s Day fun and hilarity can be found at DancingDaddy.com, S&K Menswear’s salute to fathers. Sons and daughters have their choice of attaching Dad’s beloved mug onto a hip-hop playa, a retro hipster, a country line-dancer or a disco fever-sufferer. Well-meaning well-wishers can even choose to send Dad an S&K gift card so he can pick out his own Father’s Day outfit.DancingDaddy.com is suitable for Dad admirers of all ages and it’s free. All that’s required is an internet connection and a favorite electronic picture of Dad.
DancingDaddy.com was created for S&K Menswear by Richmond-based integrated marketing agency RightMinds. S&K Vice President of Marketing Bryan Kipp said the viral campaign is a perfect fit for S&K. “At S&K, we’ve always worked hard to give men the best selection and price and to make their shopping experience both easy and fun. Now with DancingDaddy.com, shopping for Father’s Day has never been funnier.”
S&K Famous Brands, Inc. operates 225 menswear stores in 26 states and celebrated 40 years of clothing America’s men in 2007. S&K Menswear’s vision for the future is to be the nation’s premier menswear retailer, selling quality, stylish merchandise at prices that represent the best value proposition in the market. For more information visit www.skmenswear.com.
About RightMinds
RightMinds is a strategic marketing company that provides planning, development, implementation and management of full-scope branding, marketing, and communications programs for consumer and business-to-business marketers. In addition to being particularly strategic, RightMinds has integrated a team of expert implementers in the disciplines of advertising, marketing, media, public relations and web in order to be able to accomplish any client objective. RightMinds serves a variety of regional and national clients from its Richmond, Virginia headquarters and an office in Atlanta, Ga. Among the agency’s accounts are LandAmerica Financial Group, Inc., Dominion Resources and Genworth Financial.
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